Processing emotions is tough, especially when you're little and the world can feel extra big and overwhelming to navigate. To help out, therapists Janine McGraw and Kathryn Snell-Ryan created an engaging game with the guidance of Social Emotional Learning at it's core. I designed a cohesive brand kit of communicative illustrations with consistent typefaces and a soothing yet vibrant palette. It's an approachable format to provide kids a visual language to share how they feel and allow them to feel seen and heard.

ART DIRECTION: Janine McGraw and Kathryn Snell-Ryan
DESIGN + ILLUSTRATION: Jamie Letourneau