Sprout’s brand refresh involved an evolution of approachable visuals to engage customers and their kids. Illustration and color infused the brand with a plaful character it lacked beforehand. I created a robust library of illustrated fruits, vegetables, textured color backgrounds, and other assets to be used across Sprout’s e-commerce site, social media channels, email newsletters, and printed promotional materials.

DESIGN + ILLUSTRATION:
Jamie Letourneau for Sprout Organics

ART DIRECTION:
Evan Kinkel and Tyler Segel of Sprout Organics

Website Design
Cody James of Human Shapes